Do you have any idea how challenging it is to get media play for your client throughout an entire year? A client who manufactures Holiday products and only Holiday products?
Well, we found a way, with pitching the "business of Christmas" angle to ABC's Channel 7 in Chicago.
Ulta Lit Technologies, Vice President; Brian Gleason introduced the ladies of the noon news and their viewers what will be NEW to the market this Holiday Season in the way of Home Decor and Holiday Safety. Ulta Lit Technologies newest product is the Christmas Tree Safety System. http://www.christmastreesafetysystem.com/
This segment aired exactly 5 months till Christmas Day....the display was very refreshing complete with Christmas Trees in the studio....on a very hot July day.
The product that stole the show? Again? The Lightkeeper Pro; the little red gun that actually fixes failed miniature light sets; FAST & EASY! www.lightkeeperpro.com
1 comment:
What have you planned towards the business of Christmas? Hope you are enjoying the holiday season. When I imagine the Christmas Trees in the studio on a hot July day with the little red gun that actually fixes failed miniature light sets, I really feel astonished. Thanks for sharing.
-----------
Angelinjones
Interactive Marketing
Post a Comment