Wednesday, October 22, 2008

Christmas in July with Ulta Lit Technologies




Do you have any idea how challenging it is to get media play for your client throughout an entire year? A client who manufactures Holiday products and only Holiday products?

Well, we found a way, with pitching the "business of Christmas" angle to ABC's Channel 7 in Chicago.

Ulta Lit Technologies, Vice President; Brian Gleason introduced the ladies of the noon news and their viewers what will be NEW to the market this Holiday Season in the way of Home Decor and Holiday Safety. Ulta Lit Technologies newest product is the Christmas Tree Safety System. http://www.christmastreesafetysystem.com/

This segment aired exactly 5 months till Christmas Day....the display was very refreshing complete with Christmas Trees in the studio....on a very hot July day.

The product that stole the show? Again? The Lightkeeper Pro; the little red gun that actually fixes failed miniature light sets; FAST & EASY! www.lightkeeperpro.com

Kim Overton - The Creator of The SPIbelt




Kim was thrilled when we were able to introduce the producers of the Rachael Ray talk show to her SPIbelt and they asked us if they could "DISH" about the no-bounce activity belt with Lara Spencer. (SPI = small personal items.)

"Are you kidding me? Absolutely!"

We were also amazed that 17,000 people logged on to the RR website to try to win one of the 15 SPIbelts we gave away!

17,000 new people now know about the SPIbelt...do you? http://www.spibelt.com/

Gotta love the power of the DISH!